Established in 1993, Le French May is one of the largest cultural events in Asia. In 2016, we started working on their Social Media Campaigns, using platforms such as Facebook and Instagram. We also helped them with their email campaigns to promote various events and drive ticket sales on their site.
As there was a large number of events we needed to promote during the festival, our greatest challenge was to build a complex and packed publication schedule with 3 to 4 posts a day. We had to ensure that all projects and events would receive a good amount of coverage to maximise ticket sales.
HOW WE DID IT.
Provided creative ideas and designed posts with a variety of different formats to generate engagement
Live-streamed their high profile events to ensure exposure and engagement from their community
Created clicks to website campaigns to drive traffic to their highlighted events