There are different techniques to generate leads and build up a conversion funnel. Keep in mind that most of your website visitors (up to 96%) are not ready to buy. People visit on average up to 3 different websites to educate himself before doing a purchase or sign up for an offer. Therefore content marketing is important, to built up touch points for your visitors, stay engaged with you and have a reason to return to your website. Another driver for conversion is a holistic email marketing strategy. With an email series, you will be able to distribute informative, educational and entertaining content. This conversion funnel is a combination of great content and being distributed on the right channels will deliver you the leads you need to grow your business.
First, we identify the right audiences and turn those “strangers” into visitor to your website. With great content marketing and an email marketing strategy in place, we will be able to generate online sales and leads for your business.
We will use Web Analytics (internal link) to measure the performance of your website visits and the effectiveness of your lead generation or online sales. Measure your KPI and optimise along such targets will be a key element for the long-term success of your business and our partnership.