SOCIAL MEDIA

MARKETING.

WANT YOUR TARGET MARKET TO BECOME YOUR EVANGELISTS?

47%

This is the percentage of traffic that comes from Social Media to websites. That makes Social Media a low-cost and a powerful option to increase your visibility. Social Media Marketing also allows you to:

UNDERSTAND YOUR AUDIENCE

Know your client's likes and dislikes and learn about them. Create meaningful relationships which generate leads.

BE SEEN

Captivate your clients and create a community on Facebook, Instagram, Weibo and WeChat. Work with KOLs and influencers to promote your brand, products and services

BE HEARD

Build a stronger voice to reach new audiences locally and globally. Social Media can fuel and increase the reach of your message.

GET MORE SALES

Building trust is key to turning a user into a follower, then into a client and finally into a brand ambassador.

WHAT IS SOCIAL MEDIA MARKETING?

Social Media Marketing is a form of digital marketing that consists of creating attractive content to grab a reader’s attention and encourages them to share it with their network and followers. The main uses for social media marketing are nurturing leads, building brands or driving traffic to websites. The most used and efficient platforms for social media marketing are Facebook, WeChat, Instagram, Snapchat, Weibo and Twitter.

OUR APPROACH TO SOCIAL MEDIA

Valuing your customers and prospects and treating them right by building a relationship through quality content will turn them into honest and true brand ambassadors. Facebook, Instagram or LinkedIn campaigns now require storytelling, added value, empathy and contextualisation in order to maximise reach and engagement.

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OUR SOCIAL MEDIA MARKETING PROCESS

BUSINESS OBJECTIVES

Are you looking for leads? Conversion? A stronger brand awareness? We will help you define your goals.

SOCIAL MEDIA AUDIT

Using extensive analytics, we will analyse whether you are building a community that matches and helps you achieve your business objectives. Are you followed by users from countries where you don't operate? Are your paid campaigns targeting the right gender and are the visits you attract converting at an acceptable rate?

STRATEGY DEFINITION

We help you determine which social networks are best suited to your business. It might be more useful for you to develop your brand awareness on Instagram while using surgically calibrated Facebook campaigns to convert. Or something entirely different based on a combinationof Facebook, Twitter, Instagram, LinkedIn, WeChat, Weibo, etc.

CONTENT SELECTION

We determine the right format, content, tone of voice, frequency and time to build an efficient calendar.

TEST & ITERATE

We lead A/B testing campaigns to identify the format and content that engage the most and continuously improve your results.

HOW WE GOT 3800 ORGANIC PAGES LIKES AND SENT 171 000 EMAILS WITHIN 3 MONTHS WITH A 30% OPEN RATE.

MORE SOLUTIONS.

SOCIAL MEDIA ADVERTISING

Pay social networks to display ads to relevant audiences based on users' information.

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ONLINE PR

Use the power of KOLs to speak to their community and influence them with their decision making process.

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CONTENT MARKETING

Content marketing is essential. We are here to create valuable content that people love.

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