Martial Tribes was a social network platform for all martial arts enthusiasts. It has been revamped and turned into a content hub for martial arts practitioners and professionals.
Produce quality content for two specific audiences of professionals and practitioners to drive traffic to the Martial Tribes website for conversion. To develop a content strategy using free and paid formats that attract awareness and position the brand as a content hub.
HOW WE DID IT.
Content Strategy :
We developed our content strategy based on what we call the ``buyer personas`` of our clients. In other words, the idealized customers who are most likely to buy their product. In that case, we targeted both Martial Arts professional and practitioner personas.
To perfectly match the expectations of Martial Tribes buyer personas, we researched and drafted content for both practitioners and professionals. We created general as well as also in-depth, advanced martial arts content based on their interest and demographics.
The content was then formed into articles and ebooks were placed on Martial Tribes' newly revamped content hub site to drive traffic to their site. Each piece of content is unique. Our copywriters always adapt the tone of their writing style to the buyer persona.
We managed the end-to-end production process of the 140-page e-book for professionals where we created in-depth, advanced content about how to set up your martial arts Facebook Page, and an ultimate martial arts business plan which we used to generate leads.
Pages of original content for Ebook
Articles produced for professionals and practitioners