Why Revamp Your Website?
The digital world is in a perpetual state of evolution. Your website is continually ageing, both technically and graphically. Maybe it no longer meets your needs or users’ expectations? Or perhaps it isn’t optimized for search engines? The total or partial redesign of your website is something that could be of great benefit to your business.
Discover the primary reasons for a website redesign.
A website redesign usually occurs due to changes in marketing strategy or the need for modifications to the site’s functionalities and visual appearance. Redesigning your website can be a huge challenge, so you should have a solid reason for it and a plan in place.
It’s essential that you can precisely explain the goal and nature of this proposed redesign.
Common reasons websites need redesigning:
01 Have an attractive and ergonomic design.
It’s like the old saying goes, first impressions count! This adage is even more valid on the web, where competition is just a click away. Your visitors should immediately feel confident that they can easily find answers to their questions, and you want them to remember your brand (for the right reasons!) In short, to stand out from your competitors, you want your visitors’ web experience to be as enjoyable as possible.
An out-of-date website may no longer meet the graphical standards of your industry. A redesign not only allows you to assess the look of your site but to also work on improving ergonomics and web navigation. – Better user experience equals more conversions.
02 Improve your website’s visibility on search engines.
Search engines are in constant flux, and with them, SEO (search engine optimization) techniques. A website created a few years ago will no longer optimally meet today’s search engine requirements. Redesigning your website is an opportunity to revise the technical aspects and also review semantic field, marketing, ergonomics, and content strategy, etc. – All of these elements are key to good website SEO (for the moment!)
03 Increase and improve functionalities.
Naturally, your business activity evolves as your expectations and marketing goals change.
To function as an effective tool, your website must be adaptable.
For example, to attract new customers or retain current ones, you may need advanced functionalities which offer new services, such as private space creation and order tracking. You can also add elements that will optimize the function of your business activity, including online booking systems and sales.
04 Modernize your code and optimize your display.
As the technologies used to create websites evolve, more sites are quickly becoming obsolete. One example is how your website needs to be compatible with all internet browsers, including mobile versions. Your website must comply with industry standards such as W3C and feature responsive design.
Multimedia display is also an essential condition to improve your search engine positioning. Including these aspects in a redesign gives you the opportunity to build a site that’s compliant with industry standards, secure, fast, and efficient.
05 Have an independently manageable website.
The era of static, unmanaged websites is over.
Being able to update content independently is now an essential condition for new websites. As the drivers of digital usage change and users’ habits evolve, your site’s content must be quickly adaptable and able to keep pace. Content marketing is a wonderful tool that allows you to ensure your website is manageable and also improves your SEO.
06 Increase your conversion rate.
So, your website is attractive, well referenced, manageable, and it meets all the relevant technical standards. However, if it still doesn’t yet achieve all your goals, the problem almost certainly lies with the conversion. Conversion is what we call the action we expect from a visitor on a website, e.g., complete a form, place an order, register, etc.
Improving your conversion rate does not necessarily require a complete website revamp, but could instead be achieved by testing different techniques and best practices, such as reducing the load time of web pages, reassessing the forms, and adding calls-to-action. There is no guarantee these techniques will all work for your particular site. Some will have more impact on your conversion rate than others; it depends on your activity. The only way to confirm their relevance is via testing.
Does your website need a redesign? 10 questions to ask:
If you answer NO to one or more of the following questions, it’s time to change your website. The more NO answers, the more urgently you should consider redesigning your site!
- Have you changed your website during the last 2 years?
- Do you have access to a statistics module, showing how many visitors your website receives and where they come from?
- Have you featured the same products and targeted the same customers since you created your site?
- Can you update your website without dealing with a web agency which charges you high fees for every small change?
- Does your website contain visual content like slides, pictures or videos?
- Does your site have a module to share your content on social networks? Can your customers enter testimonials?
- Is the number of visitors steady, or increasing?
- Is the structure based on anything other than Flash?
- Does your website include useful functions for your customers or employees, such as an online shop, mobile versions, forms, a reservation system, and a member’s area?
- Do all of your website’s sections work well, without broken links and do they all load quickly?
The ultimate question is: are you satisfied with your website and the results it generates for your company? One of the most important things to remember is that a website is never a finished product, and should always be considered as under construction.